Breakout 1 - Crisis Communications Practical Tips: Strategies and Tactics You Need to Know

Participants will gain actionable take-aways for handling urgent public-relations and media challenges at the county level. Led by seasoned crisis communications strategist Mark Weaver, the session will cover essential frameworks, messaging protocols, stakeholder coordination and real-world tactics for keeping control during a crisis. Attendees will leave with practical tools and confidence to Manage → Respond → Recover when their organization’s reputation or operations are under pressure.